A sticky product (a product that has a great usage cohort) is not synonym to a viral-product.
A sticky product is one that becomes part of people’s daily routine and is super-simple to onboard new users into – no matter how they find your product.
A viral product is a product allowing existing users to bring more users. It could be part of the product-core (i.e. in a messenger, inviting your friends to also use the messenger, or sharing a message out-of-the user's network) or part of the product-ecosystem (i.e. refer a friend and reward schemes are the tinder for the fire of virality, as they make it easy to turn your customers into advocates.)
Enabling growth and creating virality comes down to ease and impact.
Enable your product to expand and allow your customers to invite their colleagues and peers to refer. Create exponential growth that is outside of your control – it’s not as scary as it sounds!
Questions
What is a viral loop?
A sticky product (a product that has a great usage cohort) is not synonym to a viral-product.
A sticky product is one that becomes part of people’s daily routine and is super-simple to onboard new users into – no matter how they find your product.
A viral product is a product allowing existing users to bring more users. It could be part of the product-core (i.e. in a messenger, inviting your friends to also use the messenger, or sharing a message out-of-the user's network) or part of the product-ecosystem (i.e. refer a friend and reward schemes are the tinder for the fire of virality, as they make it easy to turn your customers into advocates.)
Enabling growth and creating virality comes down to ease and impact.
Enable your product to expand and allow your customers to invite their colleagues and peers to refer. Create exponential growth that is outside of your control – it’s not as scary as it sounds!
Thin pages are web pages that are low quality and include low length content.
You don't want your site to have a lot of thin pages. It is essential to have as much as possible content on every page
Questions
What are the thin pages?
Thin pages are web pages that are low quality and include low length content.
You don't want your site to have a lot of thin pages. It is essential to have as much as possible content on every page
If the sales cycle involves only a short consideration phase, the Time Decay model may be appropriate. This model is based on the concept of exponential decay and most heavily credits the touchpoints that occurred nearest to the time of conversion.
The Time Decay model has a default half-life of 7 days, meaning that a touchpoint occurring 7 days prior to a conversion will receive 1/2 the credit of a touchpoint that occurs on the day of conversion. Similarly, a touchpoint occurring 14 days prior will receive 1/4 the credit of a day-of-conversion touchpoint. The exponential decay continues within your lookback window (default of 30 days).
Questions
What is the Time Decay Attribution model?
If the sales cycle involves only a short consideration phase, the Time Decay model may be appropriate. This model is based on the concept of exponential decay and most heavily credits the touchpoints that occurred nearest to the time of conversion.
The Time Decay model has a default half-life of 7 days, meaning that a touchpoint occurring 7 days prior to a conversion will receive 1/2 the credit of a touchpoint that occurs on the day of conversion. Similarly, a touchpoint occurring 14 days prior will receive 1/4 the credit of a day-of-conversion touchpoint. The exponential decay continues within your lookback window (default of 30 days).
When Time Decay model is useful?
If you run one-day or two-day promotion campaigns, you may wish to give more credit to interactions during the days of the promotion. In this case, interactions that occurred one week before have only a small value as compared to touchpoints near the conversion.
What you need to capture for every touchpoint is:
* An ID just to remember the touchpoint
* The Type i.e. form, button, chat, or other
* The Placement i.e. menu, hero section, popup, footer, or in a specific section
* Integrations, in case this touchpoint is integrated with GTM (Google Tag Manager) or any MA (Marketing Automation) System
* Fields in case it includes specific fields such as name, email, etc. You should always mention hidden fields if included
* the Referrer (or last referrer)
* The country of the user
* The date of engagement
* The Device Also called UA (User Agent)
Questions
What are the TouchPoints?
TouchPoints (aka TPOs) are engagement opportunities between your prospects and your website.
Defining your touchpoints is part of your
markitecture or inbound digital marketing strategy if you wish.
What do I need to capture on a Touch Point?
What you need to capture for every touchpoint is:
* An ID just to remember the touchpoint
* The Type i.e. form, button, chat, or other
* The Placement i.e. menu, hero section, popup, footer, or in a specific section
* Integrations, in case this touchpoint is integrated with GTM (Google Tag Manager) or any MA (Marketing Automation) System
* Fields in case it includes specific fields such as name, email, etc. You should always mention hidden fields if included
* the Referrer (or last referrer)
* The country of the user
* The date of engagement
* The Device Also called UA (User Agent)