Glossary

Growth Glossary

Terms we use in Growth Marketing and Digital Marketing in General together with important Frequently asked questions from our community

O

Off-site SEO

Off-site SEO involves making sure that you have a significant of inbound links from highly respected external websites. The most important part of an SEO Strategy includes all techniques that intend to bring traffic to a website through multiple techniques and tactics

Questions

What is off-site SEO?

Off-site SEO involves making sure that you have a significant of inbound links from highly respected external websites. The most important part of an SEO Strategy includes all techniques that intend to bring traffic to a website through multiple techniques and tactics

Is it a synonym for link building?
Yes, most of the time we use them as synonyms with link building although off-site SEO has a broader scope as it could include the development of websites, web properties or other activities.

OG (Open Graph)

Simply put, it's what you will see when you will paste your link to your social media.

Questions

What is an OG

Simply put, it's what you will see when you will paste your link to your social media.

What OG is technical?
In a more technical view: The Open Graph protocol enables any web page to become a rich object in a social graph. For instance, this is used on Facebook to allow any web page to have the same functionality as any other object on Facebook.



To turn your web pages into graph objects, you need to add basic metadata to your page. We've based the initial version of the protocol on RDFa which means that you'll place additional  tags in the  of your web page. The four required properties for every page are:

* og:title - The title of your object as it should appear within the graph, e.g., "The Rock".

* og:type - The type of your object, e.g., "video, movie, page". Depending on the type you specify, other properties may also be required.

* og:image - An image URL that should represent your object within the graph.

* og:url - The canonical URL of your object that will be used as its permanent ID in the graph, e.g., "https://growthrocks.com/locations".



To set your OGs per page you need to install a plugin on WordPress (if in WordPress) or to add the metadata above on your pages.



To let facebook know of your metadata and test them, you just need to use the proper facebook tool that can be found here

On-page optimization

On-page optimization refers to all measures that can be taken directly within the website in order to improve the content.
On-page SEO is one of the most important processes we use, not only for achieving better rankings but also for running successful Internet marketing campaigns.

Questions

What is on-page optimization?
On-page optimization refers to all measures that can be taken directly within the website in order to improve the content.

On-page SEO is one of the most important processes we use, not only for achieving better rankings but also for running successful Internet marketing campaigns.

on-site Optimization

On-site SEO involves making sure that the overall structure of the website is optimized for your target keywords. The blog, the pages, the products, the homepage, the header, the footer. Everything.
The most important aspect of every SEO strategy is making your website easy for both users and search engine robots to understand.

Questions

What is on-site SEO Optimization?
On-site SEO involves making sure that the overall structure of the website is optimized for your target keywords. The blog, the pages, the products, the homepage, the header, the footer. Everything.

The most important aspect of every SEO strategy is making your website easy for both users and search engine robots to understand.

Organic Growth

It’s about driving growth utilizing non-paid ads strategies such as:
* SEO
* Communities
* Partners via inbound
* Digital PR

Questions

What is organic growth?
It’s about driving growth utilizing non-paid ads strategies such as:

* SEO

* Communities

* Partners via inbound

* Digital PR