Growth Glossary

Backlinks are links from other websites that point back to a website. Backlinks are important for SEO because some search engines, especially Google, will give more credit to websites that have a good number of quality backlinks, and consider those websites more relevant than others in their results pages for a search query.

These are a number of educational links meaning that are links coming and provided from official educational institutions i.e. universities. These links have more value than the regular .com .gr .co .nl

These refer to a number of government links. Thus, links come from NGOs or governmental institutions. These links have more value than the regular .com .gr .co .nl

The number of links that are do-follow. DoFollow backlinks carry all the SEO value

Links that are inside an image. These links have less value than the regular editorial link

The number of links that are nofollow. NoFollow backlinks carry zero SEO value, however, it is advised to keep a healthy dofollow/nofollow ratio.
NoFollow backlinks are still valuable as they may not carry SEO value but they can result in getting you traffic which is also very important for your business.
On September 10, 2019, Google announced a big change. Instead of ignoring links that were deemed nofollow, Google will now start to view nofollow links as “hints.” The search engine can use this hint to determine whether or not the link should be followed and considered in the page’s ability to rank.
Well known sites are giving nofollow links as below:
* Wikipedia
* Twitter
* Quora

a) Number of external pages that redirect to a target page
b) Redirects of backlinks have more value than redirecting regular internal links

The baseline is the History of previous marketing activities and their perfomance. History is the best indication of what works and what doesn't. Absent history, you have to try many different things to conclude what will work for your business. That doesn't mean you shouldn't prioritize based on a logical set of hypotheses - just that you shouldn't reject ideas outright until they are proven

Black hat SEO refers to the use of aggressive SEO strategies, techniques, and tactics that focus only on search engines and not a human audience, and usually do not obey search engines guidelines.

Black hat SEO is more frequently used by those who are looking for a quick financial return on their Web site, rather than a long-term investment on their Web site. Black hat SEO can possibly result in your Web site being banned from a search engine, however since the focus is usually on quick high return business models

BOFU (BOttom of FUnnel) is the last stage(s) of your funnel that is creating Sales.

BOFU's goal is to convert prospects to leads and close. Thus leads can now make an informed purchase decision. Also, to delight customers on the decision they made

Other stages are: MOFU and TOFU

A broken link or dead link is a link on a web page that no longer works
Broken links can be problematic for website visitors, making them unable to access the desired resource or information

Bucket Brigades are words and phrases that keep people on your page. They are an old-school copywriting tactic that was originally designed to keep people reading sales letters. For SEO purposes you need to keep people reading. Therefore using bucket brigades is a good strategy.