11:["$","article",null,{"className":"article-layout","children":[["$","script",null,{"type":"application/ld+json","dangerouslySetInnerHTML":{"__html":"{\"@context\":\"https://schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"What is BOFU?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"BOFU (BOttom of FUnnel) is the last stage(s) of your funnel that is creating Sales. BOFU's goal is to convert prospects to leads and close. Thus leads can now make an informed purchase decision. Also, to delight customers on the decision they made Other stages are: MOFU and TOFU\"}}]}"}}],["$","nav",null,{"className":"crumbs","aria-label":"Breadcrumb","children":["$","ol",null,{"children":[["$","li","Home-0",{"children":["$","a",null,{"href":"/","children":"Home"}]}],["$","li","Glossary-1",{"children":["$","a",null,{"href":"/glossary","children":"Glossary"}]}],["$","li","Growth Glossary-2",{"children":["$","a",null,{"href":"/glossary/growth-glossary","children":"Growth Glossary"}]}],["$","li","BOFU (Bottom-of-Funnel)-3",{"children":["$","span",null,{"aria-current":"page","children":"BOFU (Bottom-of-Funnel)"}]}]]}]}],["$","div",null,{"className":"eyebrow","children":"Term"}],["$","h1",null,{"className":"article-title","children":"BOFU (Bottom-of-Funnel)"}],["$","div",null,{"className":"prose","dangerouslySetInnerHTML":{"__html":"

BOFU (BOttom of FUnnel) is the last stage(s) of your funnel that is creating Sales.

BOFU's goal is to convert prospects to leads and close. Thus leads can now make an informed purchase decision. Also, to delight customers on the decision they made

Other stages are: MOFU and TOFU

"}}],["$","section",null,{"className":"faq-list","children":[["$","h2",null,{"children":"Questions"}],[["$","details","What is BOFU?",{"className":"faq","children":[["$","summary",null,{"children":"What is BOFU?"}],["$","div",null,{"className":"prose faq-a","dangerouslySetInnerHTML":{"__html":"BOFU (BOttom of FUnnel) is the last stage(s) of your funnel that is creating Sales.

BOFU's goal is to convert prospects to leads and close. Thus leads can now make an informed purchase decision. Also, to delight customers on the decision they made

Other stages are: MOFU and TOFU"}}]]}]]]}]]}]