Glossary

Growth Glossary

Terms we use in Growth Marketing and Digital Marketing in General together with important Frequently asked questions from our community

markdown

Markdown refers to a plain-text formatting syntax designed for readability and ease of use. It allows users to write content using a simple, intuitive system of symbols and characters that can then be converted into various other document formats.

Questions

is markdown for machines or for humans?

Markdown is for humans first, offering an easy way to format text. However, its structure also allows machines to efficiently parse and transform that text into other document types.

is it cheaper for an LLM to use/read a markdown?

Using Markdown with an LLM can be more economical because its straightforward syntax reduces the complexity of data ingestion. LLMs can quickly interpret and extract information from Markdown without needing to process intricate formatting or embedded objects, which can be resource-intensive.

what will happen if I will paste markdown in MS Word?

If you paste Markdown into MS Word, the text will appear exactly as you've typed it, including all the Markdown symbols (like asterisks for bold or hashtags for headings). Word doesn't automatically format it based on these symbols.

what will happen if I will paste markdown in Wordpress' editor?

When markdown is pasted into the standard WordPress editor, it is usually treated as regular text and its formatting symbols are displayed directly. For the markdown to be interpreted and rendered correctly, a markdown-compatible editor or an extension specifically for markdown parsing would be required.

Marketing Automation (aka automation)

Marketing Automation is part of markitecture and it is the glue of putting everything together. Collecting data in one step and using those data on the other end to lead conversions and push down potential users to become customers

Questions

What is Marketing Automation?

Markitecture

A markitecture (putting together the word marketing + architecture) is selecting the correct components to build up the funnel moving data across those different components

Questions

What is a Markitecture?

A markitecture (putting together the word marketing + architecture) is selecting the correct components to build up the funnel moving data across those different components

What are the characteristics of an effective Digital sales funnel?

An effective digital sales funnel should be:

* Multichannel

* Provides Valuable Content First

* Relies heavily on Remarketing

MCF

Multi-Channel Funnel (MCF) is a typical funnel affected and impacted by many channels i.e. social channels. organic channels etc

Questions

What MCF stands for in Marketing?

Multi-Channel Funnel (MCF) is a typical funnel affected and impacted by many channels i.e. social channels. organic channels etc

Message Discovery

Once we know who your audience is ( Customer Discovery ) and what they want, the next step is figuring out how to communicate your product’s value in a way that really resonates with them—that’s what we call Message Discovery.
Message Discovery is about finding the right language and positioning that will instantly connect with your target customers. Here, we test different ways of presenting the product, from key benefits and emotional triggers to specific phrases that speak directly to their needs. It’s about understanding the language your audience uses and tailoring our messaging to reflect that.
With the right message, your audience not only understands the product but feels like it’s made for them. And when we get this right, it becomes much easier to engage your audience and differentiate your product from competitors.

Questions

What is Message Discovery?

Once we know who your audience is (Customer Discovery) and what they want, the next step is figuring out how to communicate your product’s value in a way that really resonates with them—that’s what we call Message Discovery.

Message Discovery is about finding the right language and positioning that will instantly connect with your target customers. Here, we test different ways of presenting the product, from key benefits and emotional triggers to specific phrases that speak directly to their needs. It’s about understanding the language your audience uses and tailoring our messaging to reflect that.

With the right message, your audience not only understands the product but feels like it’s made for them. And when we get this right, it becomes much easier to engage your audience and differentiate your product from competitors.

Meta Description

Meta description is the additional text that appears in your search results that lets you know what the link is about. Meta Descriptions should tell audiences what they can expect to find on your page and should work to persuade those users to click through.
The optimal length is 140-170 characters. They have a lot of value in terms of SEO. Make every word count!

Questions

What is Meta description?

Meta description is the additional text that appears in your search results that lets you know what the link is about. Meta Descriptions should tell audiences what they can expect to find on your page and should work to persuade those users to click through.

The optimal length is 140-170 characters. They have a lot of value in terms of SEO. Make every word count!

Methods

Methods are broader strategies or frameworks that provide a structured approach to interacting with ChatGPT.

Methods define the overall strategy or approach for engaging with ChatGPT.

Questions

What's the method (in prompting)?

Methods are systematic approaches or frameworks for crafting prompts that yield more structured, relevant, or insightful responses from ChatGPT. They help users get the desired output by applying a predefined strategy or format.

Methods are broader strategies or frameworks that provide a structured approach to interacting with ChatGPT.

Methods define the overall strategy or approach for engaging with ChatGPT.

What's the relation of methods vs. cues?

Cues and methods complement each other. Methods provide a broad framework for the interaction, while cues are used within these frameworks to guide the response's specifics, ensuring that it aligns with the user’s needs and expectations.

Micro-Conversion

A Micro-Conversion is a small but meaningful action a user takes on the path toward a larger goal, such as making a purchase or becoming a lead. Examples include signing up for a newsletter, watching a product video, downloading a guide, or adding an item to a cart. While these actions don't always generate immediate revenue, they reveal user intent and engagement. Tracking micro-conversions helps marketers identify friction, optimize the customer journey, and turn small steps into bigger results.

Questions

My website gets plenty of traffic and users seem engaged, but sales are low. Can tracking Micro-Conversions help?

Absolutely. Micro-Conversions help you understand what happens between a website visit and a purchase. Actions like watching product videos, viewing pricing, adding items to a cart, or starting checkout reveal where users are engaging and where they drop off. If visitors are taking these steps but not converting, the issue might be pricing, trust, usability, or checkout friction. Tracking these signals helps you identify bottlenecks and optimize the customer journey to turn engagement into actual revenue.

Modular Content

Modular content refers to the practice of creating small, self-contained units of content—such as text snippets, images, or videos—that can be independently managed and reused across various platforms and contexts. This approach enhances flexibility, consistency, and efficiency in content creation and distribution.
It has been met on our AI Content Framework, where we need to create part of the reusable content strategy.

Questions

What is Modular Content?

Modular content refers to the practice of creating small, self-contained units of content—such as text snippets, images, or videos—that can be independently managed and reused across various platforms and contexts. This approach enhances flexibility, consistency, and efficiency in content creation and distribution.

It has been met on our AI Content Framework, where we need to create part of the reusable content strategy.

MOFU (Middle-of-Funnel)

MOFU (Middle Of FUnnel) is the middle stage(s) of your funnel that is the liaison between Prospects and Sales.

MOFU's goal is to attract prospects to follow their happy path

Other Stages: TOFU , BOFU

Questions

What is MOFU

MOFU (Middle Of FUnnel) is the middle stage(s) of your funnel that is the liaison between Prospects and Sales.

MOFU's goal is to attract prospects to follow their happy path

Other Stages: TOFU, BOFU

MQL

These are users that took some action that shows they might be interested in buying.

Questions

What MQL stands for?

It is used in funneling, it's a clear stage of our funnel (or multiple stages) and it stands for "Marketing Qualified Leads"

What is an MQL?

These are users that took some action that shows they might be interested in buying.