11:["$","article",null,{"className":"article-layout","children":[["$","script",null,{"type":"application/ld+json","dangerouslySetInnerHTML":{"__html":"{\"@context\":\"https://schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"What is MOFU\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"MOFU (Middle Of FUnnel) is the middle stage(s) of your funnel that is the liaison between Prospects and Sales. MOFU's goal is to attract prospects to follow their happy path Other Stages: TOFU , BOFU\"}}]}"}}],["$","nav",null,{"className":"crumbs","aria-label":"Breadcrumb","children":["$","ol",null,{"children":[["$","li","Home-0",{"children":["$","a",null,{"href":"/","children":"Home"}]}],["$","li","Glossary-1",{"children":["$","a",null,{"href":"/glossary","children":"Glossary"}]}],["$","li","Growth Glossary-2",{"children":["$","a",null,{"href":"/glossary/growth-glossary","children":"Growth Glossary"}]}],["$","li","MOFU (Middle-of-Funnel)-3",{"children":["$","span",null,{"aria-current":"page","children":"MOFU (Middle-of-Funnel)"}]}]]}]}],["$","div",null,{"className":"eyebrow","children":"Term"}],["$","h1",null,{"className":"article-title","children":"MOFU (Middle-of-Funnel)"}],["$","div",null,{"className":"prose","dangerouslySetInnerHTML":{"__html":"

MOFU (Middle Of FUnnel) is the middle stage(s) of your funnel that is the liaison between Prospects and Sales.

MOFU's goal is to attract prospects to follow their happy path

Other Stages: TOFU , BOFU

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MOFU's goal is to attract prospects to follow their happy path

Other Stages: TOFU, BOFU"}}]]}]]]}]]}]