Glossary

Growth Glossary

Terms we use in Growth Marketing and Digital Marketing in General together with important Frequently asked questions from our community

R

Ref .edu domains

The number educational websites linking towards the target. .edu websites carry more weight

Questions

What are .edu domains?

The number educational websites linking towards the target. .edu websites carry more weight

Ref .gov domains

This refers to government-related websites/domains. .gov sites, carry more weight.

Questions

What are .gov domains?

This refers to government-related websites/domains. .gov sites, carry more weight.

Referring Domains

Referring domains are the number of domains/websites that are linking towards a website. This is one of the most important metrics as it affects all the others, in general, the more the better

Questions

What are referring domains?

Referring domains are the number of domains/websites that are linking towards a website. This is one of the most important metrics as it affects all the others, in general, the more the better

Robots.txt

Web site owners use the /robots.txt file to give instructions about their site to web robots; this is called The Robots Exclusion Protocol.
In practice, robots.txt files indicate whether certain user agents (web-crawling software) can or cannot crawl parts of a website.

Questions

What is robots.txt?
Web site owners use the /robots.txt file to give instructions about their site to web robots; this is called The Robots Exclusion Protocol.

In practice, robots.txt files indicate whether certain user agents (web-crawling software) can or cannot crawl parts of a website.