Growth Glossary

in anchor and title' is where the competition figure is drawn from. It's basically the raw competition figure (it tells us how many pages have that keyword both in the title tag and in anchor text from an external domain), and it's provided to give you an extra level of detail when you're making your assessment. It's been used mainly in WordTracker SEO Tool used for Keyword Research

It stands for Ideal Customer Profile (sometimes is also Persona). Both are the same

An ideal customer profile is a hypothetical description of the type of company that would realize the most value from your product or solution. These companies tend to have the quickest, most successful sales cycle, the greatest customer retention rates, and the highest number of evangelists for your brand.

Defining an ICP is an important step in the process of marketing and selling a product or service. By understanding the characteristics of their ideal customers, companies can more effectively target their marketing efforts and tailor their messaging to appeal to those customers. This can help to increase the chances of success in selling to those customers and improve the overall efficiency of the sales process.

ICPs can be created by conducting market research, gathering customer feedback, and analyzing data on past sales and customer demographics. Companies may also use tools such as customer relationship management (CRM) systems to help identify and track potential customers who fit the ICP.

In order to define your ICP you need to know some of the below information:
* Who is
* Where he/she lives
* What he/she reads
* Who is influencing him/her
* Where he/she navigates on
* Which brands he/she follows
* Besides you, what else he/she interested in?

After crawling has been done, the results get put into Google’s index. Indexing is the process of adding webpages into Google search. It a different process. Not all processes that will get crawled will be indexed by Google

Internal links connect the content of a website and give Google an idea of the structure of your website. Internal linking apart from reducing the bounce rate also boost your page’s concreteness by providing valuable information.

You can simply practice internal linking by adding links inside your blog posts directing to other blogposts or pages inside your website

Links that point to content within the same domain. Opposite to that is an external link

Before localizing your App, translate the keywords and description of your app and make it available in the foreign App Store that you want to expand into. If you are so inclined, you can also translate your screenshots and app title.

The trade-off for doing this quick and dirty test is that your app will probably get some negative reviews.

It's a streamline process, where you product includes the ability to mature through iterations.

Although adopting the agile methodology seems to be to correct approach, agile alone may lead you in loosing your focus of the overall picture to address one feature at the time.
You definitely need to build your product by having a Rapid, early validation of ideas that will allow you to mature through iteration.

Monolithic products will always become the blocking stone of a product-led growth strategist. Try to avoid them and make all the technical decisions towards an easy-to-change product
You need to build your product with the ability to expand