Growth Glossary

A walkthrough is a meticulous way of onboarding users. It ensures that no stone is left unturned and gives new users a great understanding of how the product works.

But not all walkthroughs are made equal.

A walkthrough, if done the wrong way, can have too much emphasis on hand-holding and not enough focus on engagement. This could frustrate new users and actually send them packing before they’ve even finished onboarding.

A walkthrough is a meticulous way of onboarding users. It ensures that no stone is left unturned and gives new users a great understanding of how the product works.
But not all walkthroughs are made equal.

A walkthrough, if done the wrong way, can have too much emphasis on hand-holding and not enough focus on engagement. This could frustrate new users and actually send them packing before they’ve even finished onboarding.

An amazing walkthrough is:
Clear – telling users exactly how each feature works
Concise – covering all bases without dragging on
Engaging – giving users the option to interact rather than just watch
Skippable – to accommodate faster learners
Offers additional support – a speak-to-a-coach feature in our case, for example, for users that are struggling to follow

A web property is a point of presence on the web that is an asset of a corporation used for the purpose of representing a brand, person, or another identity.
The property can be considered a communication channel for the entity whose identity is associated with it. Points of presence on the web which contain content about an entity may not be an owned property but an earned one (e.g. restaurant review pages on sites such as Yelp).

A webhook is like a notification system that automatically sends information from one app to another when something specific happens.
Instead of checking for updates yourself, a webhook instantly delivers the data as soon as the event occurs. It helps apps stay connected and work together in real time.

Google Webmaster Tools (GWT) is the primary mechanism for Google to communicate with webmasters. Google Webmaster Tools helps you to identify issues with your site and can even let you know if there aren't these tools. It's now called Google Search Console

Website's authority predicts how well the website will rank on search engine result pages (SERP). A search engine considers the content of the sites to determine the QUALITY of a link. When inbound links to your site come from other sites, and those sites have content related to your site, these inbound links are considered more relevant to your site. Therefore, your site has more authority

White Hat SEO is the opposite of Black Hat Seo. White hat SEO refers to any practice that improves your search rankings on a search engine results page (SERP) while maintaining the integrity of your website and staying within the search engines' terms of service.

These tactics stay within the bounds as defined by Google.

Implementing White Hat SEO practices is the best way to create an ethical, sustainably successful website and business.

Examples of white hat SEO include:
- Offering quality content and services
- Fast site loading times and mobile-friendliness
- Using descriptive, keyword-rich meta tags
- Making your site easy to navigate