Growth Glossary

Sales engagement platforms (SEPs) are the next evolutionary step of CRM software tools combined with elements of sales acceleration and sales enablement technology.

SEP in most of the times is been used by salesmen and it is a combination of typical/generic CRM features + advanced VOIP telephony features (salesmen being able to receive calls on their mobile) + automation (to remind salesmen their tasks or pending activities) + ready-made workflows and templates for various niches i.e. dealerships + analytics & tracking

Sales enablement is ensuring salespeople have access to whatever resources they need to get the job done, whether that’s data analytics, coaching modules, scripts, templates, or marketing collateral. It’s a process of “help them help your business,” whereby Sales leaders and Sales managers remove as many barriers to uptime as possible, leaving a frictionless, smooth prospect engagement from start to finish.

A sales engagement platform is a system of engagement that compliments a system of record—like a CRM—and is comprised of five key components:
* content management,
* communications,
* predictive analytics,
* CRM integration, and
* partner applications.

Schema.org is a collaborative, community activity with a mission to create, maintain, and promote schemas for structured data on the Internet, on web pages, in email messages, and beyond.

Schema.org markup is meant to enhance content blocks for search engines to categorize and display in the search engine results pages (SERP) as rich media. Schema.org markup is technically HTML wrapping of predefined tagging with contextual associations.

As the term implies, keyword search volume refers to the volume (or number) of searches for a particular keyword in a given timeframe.
It's crucial to target keywords in your content that actually have real search volume

A seed keyword is a short-tail keyword, usually with one or two words. Like other short-tail keywords, seed keywords tend to have high monthly search volumes and high competition.

Seed keywords are most of the time what founders believe of their keywords (they wish to rank for). Seed keywords are the basis of a keyword research process. You start from the seed keywords to find modifiers, relevant keywords with better ranking opportunities

Semantic HTML is defined as elements that inform the developer, as well as the browser, of their meaning. HTML semantic elements help with navigating a website's backend when adding new content, making updates, or even changing the entire look and layout of a site.

SEO copywriting is the process of writing content that is both informative and engaging, and that is also optimized for search engines. This means that the content is written in a way that will help it rank higher in search engine results pages (SERPs). Read below for a debate around this term ;-)

Sometimes a specialized SEO Copywriting Agency is needed. More often, that's the case when the topic is somehow particular or niche, and the audience is a bit too deep into that. i.e. researchers of a global DNA database. To write content for this topic you clearly need not just an SEO Copywriting Agency but a specialized one composed of scientists and geneticists

"SEO juice," also known as "link juice," is a colloquial term used in the field of Search Engine Optimization (SEO). It refers to the value or equity passed from one page or site to another through hyperlinks. The concept is based on the idea that links are like endorsements or votes for a page, contributing to its importance and relevance in the eyes of search engines like Google.

Sequence segments provide an easy way to segment users based on a series of on site behaviors. For example, customers who started on a specific landing page, visited some particular pages and ended up converting.
User sequences now provide you with capability to define a sequence across multiple visits.

Search Engine Results Pages (SERP) are the pages displayed by search engines in response to a query by a searcher. The main component of the SERP is the listing of results although the pages may also contain other results such as advertisements.

When a user enters a search query into a search engine, the search engine processes the query and generates a list of relevant results. This list of results is then displayed on the SERP, along with other information such as sponsored links, local listings, and various other types of content.

SOV is the percentage of clicks that land on your website, compared to the total number of clicks for all tracked keywords of yours.

Signal-Based Marketing is a strategy that uses real-time behavioral and intent signals to identify when a prospect may be ready to engage or buy. These signals can include visiting a pricing page, researching a specific topic, changing jobs, engaging with content, or repeatedly interacting with your brand. Instead of marketing to everyone the same way, businesses use these signals to deliver the right message at the moment it is most relevant.

Page depth refers to the number of clicks you need to reach a specific page from the homepage using the shortest path. A page directly linked to the homepage is at depth 1 (the homepage itself is always
Keep the site depth to a minimum and lower the number of clicks needed to reach a page on your website. This tactic will increase user experience by providing your visitors valuable content, through the help of internal linking and ensure that the website will have better ranking results.

Τhe depth of a site corresponds to the number of clicks between a given page and the homepage. For example, if you’re on a product page and it is accessible after 4 clicks from the homepage, we consider that this page’s depth is 4.

It's the first impression that makes a website. Site Speed is a metric that shows how quickly users are able to see and interact with content.

The speedier is the site, the better ranking results will have. That means that we should no longer make optimizations, thinking of bots but users. Offering the best possible user experience is what engines are interested in, value and reward.

Sitemaps are a protocol that allows the webmaster for a website to inform Google and other major search engines about URLS on a website that are available for crawling. Sitemaps allow search engines to find all of your webpages, that they might otherwise miss when indexing.

Sitemap is important because it tells the search engines about the content that you have on your site and how often it's updated. This helps with search engine optimization because it makes it easier for Google to find out about the content on your site so that they can serve it up in the search results.

The Ski-Slope Strategy is used primarily in digital marketing and search engine optimization (SEO) to describe a systematic approach to content creation and keyword targeting. The strategy is designed to build a website’s authority and traffic over time by focusing on a range of keywords with varying levels of competition.

Social Customer Relationship Management, or social CRM, refers to the methods and deployment of customer relationship management tools over social networks. While the term “social CRM” may seem redundant — after all, the relationships to be managed are inherently social — the technology underlying social CRM software differs considerably from that which supports traditional CRM.

Here are some examples of Social CRM Platforms:
* PipeDrive
* Salesflare
* Intercom
* Hubspot
* Close
* Active Campaign

A Social Proof Loop is a growth cycle where customer actions such as reviews, testimonials, referrals, ratings, and user-generated content build trust and encourage new people to buy. Those new customers then create more social proof, which attracts the next wave of customers. When the loop works well, every conversion has the potential to make future conversions easier.

Social SEO is the way of using Social Media to increase your business’ rankings. It's the results you get while searching via the Social Media to discover content

Stands for Sales Qualified Leads and It's one or multiple stages in our funnel, about those people where sales dpt has confirmed it or sales intend is proven. They are interested in buying

In marketing, statistical significance refers to the likelihood that the result of an experiment or a test (such as an A/B test or a campaign performance analysis) is not due to random chance, but rather reflects a real difference or effect.
When you conduct experiments, like testing two versions of an ad or landing page, statistical significance helps you determine whether the difference in results between the variations is meaningful or just random noise. A result is statistically significant if it reaches a certain confidence level, typically 95%, which means that there’s only a 5% chance the observed outcome is due to randomness.
In practical terms, achieving statistical significance in marketing tests allows marketers to confidently make data-based decisions, such as which campaign, ad, or strategy performs better and should be implemented more broadly.
For example, if you run an A/B test on two email subject lines and find that one has a significantly higher open rate with statistical significance, you can be confident that using that subject line will yield better results rather than the difference being due to chance.

Structured data is coded in a specific format , written in such a way that search engines understand it.

You may add in your websites, structure data for the following content:
Reviews – both individual and aggregate reviews are supported, with different properties used for each.
People – you may have noticed Google and Bing now showing richer information from LinkedIn when you search for certain (well-known) people. Similar results are possible for any website that includes profiles of staff, team members and other people relevant to the organization. Supported properties include name, title, role, professional affiliations and contact details.
Products – one of the single most important uses of structured data markup is with products and special offers of merchants, particular online stores. Properties available include name, image, brand, description, identifiers (ISBN, SKU, etc.) and even reviews, all extendable with price, currency, seller and condition and quantity. Online marketplaces who offer the same product from multiple merchants can use low Price and high Price to show the price range for a single item.
Businesses & Organizations – properties available include business name, address (physical and URL), telephone number, geolocation (latitude and longitude) and logo.
Recipes – structured data markup for recipes offer a multitude of properties, allowing operators of websites related to cooking and recipe collections to include everything from the type of dish, reviews, and preparation and cooking time, through to nutritional information such as serving size, calories, fat content and more.
Events – the usage of structured data markup with events is intended only for future occurring events, not past events. It is worth noting here that the property summary is not intended for a summary of the event, but for the event’s official name. Other properties include start and end date, duration, ticket details and geolocation.
Music – Bing makes no mention of any support for music, but Google does make provision for structured data markup relating to songs and music albums. This can include links to previews of songs, and direct links to buying individual tracks or full albums.
Video Content – this applies to embedded video content on your website and can be used to indicate duration, license, production company and/or the creator of the video, and even if the content if family friendly.

Surround Sound SEO is the practice of being everywhere in the buyer’s journey that your potential customer reaches from search.