Term
Touch Points
What you need to capture for every touchpoint is:
* An ID just to remember the touchpoint
* The Type i.e. form, button, chat, or other
* The Placement i.e. menu, hero section, popup, footer, or in a specific section
* Integrations, in case this touchpoint is integrated with GTM (Google Tag Manager) or any MA (Marketing Automation) System
* Fields in case it includes specific fields such as name, email, etc. You should always mention hidden fields if included
* the Referrer (or last referrer)
* The country of the user
* The date of engagement
* The Device Also called UA (User Agent)
Questions
What are the TouchPoints?
TouchPoints (aka TPOs) are engagement opportunities between your prospects and your website.
Defining your touchpoints is part of your markitecture or inbound digital marketing strategy if you wish.
Defining your touchpoints is part of your markitecture or inbound digital marketing strategy if you wish.
What do I need to capture on a Touch Point?
What you need to capture for every touchpoint is:
* An ID just to remember the touchpoint
* The Type i.e. form, button, chat, or other
* The Placement i.e. menu, hero section, popup, footer, or in a specific section
* Integrations, in case this touchpoint is integrated with GTM (Google Tag Manager) or any MA (Marketing Automation) System
* Fields in case it includes specific fields such as name, email, etc. You should always mention hidden fields if included
* the Referrer (or last referrer)
* The country of the user
* The date of engagement
* The Device Also called UA (User Agent)
* An ID just to remember the touchpoint
* The Type i.e. form, button, chat, or other
* The Placement i.e. menu, hero section, popup, footer, or in a specific section
* Integrations, in case this touchpoint is integrated with GTM (Google Tag Manager) or any MA (Marketing Automation) System
* Fields in case it includes specific fields such as name, email, etc. You should always mention hidden fields if included
* the Referrer (or last referrer)
* The country of the user
* The date of engagement
* The Device Also called UA (User Agent)