Fictional Teams. Real Money. Welcome to the Era of Story-Driven Brands
What do you get when you mix a $300M production, Brad Pitt, and a fictional racing team? Read about the power of story-driven brands.
Category
Culture
Articles in this category.
The New News Feed: Social Media’s News Takeover
Social media is now the main news source for many people, especially younger generations. But what does this mean?
The Multi-Hustle Marketer: The Rise of Polyworking in Marketing
Exploring the rise of polyworking in marketing: why professionals juggle multiple roles and how to succeed in this new career landscape.
Brain rot—Time for Reflection
(n.) Supposed deterioration of a person’s mental or intellectual state, especially viewed as a result of overconsumption of material (now particularly online content) considered to be trivial or unchallenging
To “Rizz” or Not to “Rizz”? That Is the Question (In Marketing)
The Oxford Word of the Year for 2023 is "rizz". This word was selected after receiving over 32,000 votes and through the consultation of a team of language experts.
Developing a New Internal Project = Developing Our Team
Developing our employees through a Zoom course is one thing. Developing them through a side-project with tangible tasks is a different beast.
We Are A 100% Remote Agency. These Are Our Remote Working Tools
With the recent coronavirus pandemic, remote work is now en vogue. And so are many remote working tools. So here are the tools we use!