The Art and Science of Viral Marketing

In this high-impact session, Theodore Moulos—CEO of GrowthRocks and CSO of GrowthHackers—unpacks the mechanics behind successful viral and referral marketing campaigns. You’ll learn how to turn customers into growth agents using psychological triggers, milestone incentives, and optimized viral loops. From modeling the viral coefficient (k-factor) to dissecting real-world campaigns that drove exponential lead generation, this webinar gives you the playbook to engineer scalable, sustainable virality. WHO IS IT FOR Startup founders, marketers, growth professionals, and product owners looking to move beyond paid ads and tap into the power of word-of-mouth at scale. If you’re tired of chasing leads and want to build a viral machine—this is for you.