Day 2: AI in the Real World
Understand what is changing and see how AI is being applied.
01Session 1: AI From A to Z: From Knowing the Unknown to Nailing It
This should be the opening keynote and provide the common foundation. It can cover: What AI can and cannot do How to identify valuable AI opportunities How to move from experimentation to implementation How AI changes roles, processes and business models What companies should start doing now “Nailing it” can mean moving from curiosity to a practical AI strategy, rather than trying to explain every aspect of AI.
02Session 2: AI in Real Estate: From Leads to Operations
This session should be practical and industry-specific. You could present the commercial and operational side, while a developer explains what is happening behind the scenes. Possible topics:
Lead qualification and follow-up
Property recommendations and personalized experiences Automated content and listings AI assistants for agents and buyers Market and pricing analysis Integrating AI with CRM and existing systems What requires custom development and what does not A developer would add credibility, especially if you demonstrate a real workflow rather than only discussing possibilities.
03Session 3: AI in Service Agencies: Reinventing How Expertise Is Delivered
I would avoid limiting this to marketing agencies. “Service agencies” makes the session relevant to consulting, real estate services, legal, recruitment, creative and professional-service firms. Possible topics: Turning expertise into repeatable AI-assisted processes Increasing capacity without simply increasing headcount Improving proposals, research, delivery and reporting Building internal assistants and client-facing tools Pricing AI-powered services Protecting quality while introducing automation Moving from selling hours to selling outcomes Invite an Argentine agency leader or business owner who is already implementing AI. This gives the event local relevance and prevents it from feeling like an international speaker simply arriving to lecture the market.
