AI Engineer Certification Program (Level 1)

Who it’s for

Benefits

Goals

Prerequisites

Curriculum

1. Introductions to AI and AI-First Mindset

   • Sample Lesson: What You’ll Learn · 2 min

     This brief introductory video sets the stage for what participants can expect throughout the AI for Marketers course. The instructor outlines the course’s core mission: to help growth marketers and growth hackers develop an AI-first mindset and learn to deliver high-value, specialized outputs using modern tools.

     The video highlights that the journey is both:

     • Deep: diving into technical details and creative AI applications

     • Wide: covering a variety of formats and use cases, from content creation to data handling

     You’ll get a preview of the comprehensive range of topics to be covered, including:

     • Developing an AI-first growth engineer mindset

     • Creating videocasts, podcasts, and audiocasts

     • Executing specialized outputs like research, landing pages, and full websites

     • Applying AI in real-world marketing workflows

     The tone is encouraging and energetic, inviting learners to commit to the 15-hour journey ahead — packed with hands-on, strategic, and scalable AI practices.

   • Disclaimers and Logistics · 17 min
   • Introduction to AI · 23 min

     AI is not just one thing—it’s an entire ecosystem. Before diving deep into AI’s capabilities, we must first align our understanding and speak the same language.

     This introductory module sets the foundation for the course by:

     • Defining Key AI Concepts – Understanding what AI is, how it works, and why it matters.

     • Establishing Common Terminology – Ensuring all participants grasp core AI vocabulary so they can follow advanced topics with ease.

     • Exploring the Future of AI – Discussing how AI is evolving and why it’s crucial to stay ahead of these developments.

     Throughout this course, AI will be broken down into structured, digestible lessons, helping you not only understand AI but also apply it effectively. The journey ahead will cover everything from basic AI principles to advanced AI-driven automation—giving you the tools to think, work, and innovate with AI.

   • Introduction to AI-First Mindset · 50 min

     AI is not just a tool—it’s a way of thinking. Developing an AI-first mindset is crucial to truly leveraging AI’s potential. This course isn’t just about learning how to use AI; it’s about understanding how AI can enhance thinking, decision-making, and innovation.

     In this module, we explore:

     • What an AI-First Mindset Means – Shifting from seeing AI as a tool to an integral part of how we work and solve problems.

     • Understanding AI’s Capabilities – Learning how AI assists, augments, and enhances human decision-making.

     • Thinking Differently with AI – Moving beyond traditional workflows and reimagining problem-solving and creativity through AI-driven approaches.

     The key takeaway is that embracing AI is not just about efficiency—it’s about transformation. By the end of this lesson, you’ll have a new perspective on AI and how to integrate it seamlessly into your daily tasks, business strategies, and creative processes.

   • AI Toolset · 1 hour 30 min

     You don't know what you don't know (paraphrasing Socrates). Well, we will change that at the end of this lesson.

     AI is only as powerful as the tools you use. Understanding the right AI tools and how to integrate them effectively is essential for maximizing AI’s potential.

     This module provides an overview of the essential AI toolset, helping you understand what tools are available, how they function, and when to use them. While individual tools will be explored in depth in separate lessons, this course establishes the foundational knowledge needed to navigate AI-driven workflows.

     Key takeaways from this module include:

     • Understanding AI Tool Categories – From text-based AI (ChatGPT, Claude) to image generation (Midjourney, DALL-E), automation tools, and AI-driven analytics.

     • How to Choose the Right Tool – Selecting tools based on specific goals, industries, and use cases.

     • Building an AI-Driven Workflow – How to combine multiple AI tools to streamline productivity and innovation.

     By the end of this module, you will have a clear roadmap of the AI tools landscape and how to leverage them effectively to create, automate, and optimize your work

   • The AI Content Framework · 30 min

     Were you ever in a situation where you were asked to create content for a topic you knew nothing about?
     We've got you covered! The AI Content Framework provides a structured approach to go from zero content to high-quality, AI-generated material. Whether you're repurposing existing assets or starting from scratch, this framework ensures you create engaging, valuable content with ease.

     The course begins by addressing a common challenge—many clients or businesses struggle because they lack structured information or content assets. AI, however, can fill these gaps if provided with the right framework and approach. The AI Content Framework is designed to help you organize, generate, and refine content efficiently.

     Key techniques covered include:

     • Chaining & Waving – Methods that ensure coherent and contextually relevant AI-generated content.

     • Repurposing & Enhancing Content – How AI can take existing information and expand, refine, or transform it into different formats.

     • AI-Driven Ideation – Using AI to generate ideas, outlines, and structured narratives for various content types.

     By the end of this course, you'll be able to leverage AI effectively, ensuring you never struggle with content creation again. AI can help you think, structure, and produce at a level that was previously impossible—all while maintaining clarity and purpose.

2. Prompting

   • Advanced Prompting Preview · 3 min

     In this sample lesson, the instructor offers a sneak peek into the depth and philosophy behind Advanced Prompting — a core competency for marketers who want to truly master AI.

     The video emphasizes the importance of strategic input and highlights a fundamental concept:

     “If you want three outputs, you need to give one solid input.”

     This "1-out-of-3" rule frames prompting not as a trick, but as a skill rooted in understanding structure, empathy, and value.

     Key themes covered:

     • Why most marketers use AI too simplistically

     • What separates shallow prompts from high-impact prompts

     • The importance of clear, empathetic, value-rich input

     • A shift from tool-based thinking to strategic AI communication

     Rather than showing off tools, this lesson previews how advanced prompting helps marketers create deliverables that truly matter — whether that’s content, insights, strategy, or personalized messaging.

   • Prompting X-Ray · 45 min

     In this course, we break down the science of prompting, showing you exactly how to structure, refine, and optimize your prompts for the best possible AI outputs. Many people assume prompting is simple, but properly crafted prompts make all the difference between vague responses and highly intelligent, nuanced outputs.

     Key concepts covered include:

     • Understanding Prompt Structure – The elements that define an effective prompt.

     • The Power of Precision – How small wording changes impact AI responses dramatically.

     • Common Mistakes & How to Avoid Them – Why most users fail to get high-quality AI-generated content.

     • Four Essential Prompting Techniques – A framework that ensures your AI interactions are structured, efficient, and outcome-driven.

     By mastering Prompting X-Ray, you’ll gain the ability to see through AI’s logic, crafting prompts that consistently deliver accurate, insightful, and valuable results. Whether you're a beginner or a seasoned AI user, this course will elevate the way you work with AI—making your interactions faster, smarter, and more effective.

   • Advanced Prompting · 1 hour 30 min

     Have you ever felt like you're using AI prompts but not getting the best results? Many people think they understand prompting, but few truly master it. This course will set you apart by teaching you advanced prompting techniques that will significantly improve your AI interactions.

     In this module, we go beyond basic prompts and explore how to craft precise, powerful, and strategic prompts that unlock AI’s full potential. We cover:

     • Useful vs. Ineffective Prompts – Understanding the difference between a generic prompt and a highly optimized one.

     • Structured Prompting Methods – Techniques like layered prompting, contextual injection, and iterative refinements to fine-tune responses.

     • Role-Based & Scenario-Driven Prompts – How to customize prompts based on industry needs and AI personas to achieve more accurate and domain-specific outputs.

     • Chaining & Multi-Step Prompting – How to design multi-stage interactions where AI remembers context and builds upon previous responses.

     By the end of this course, you will understand the science behind prompting, enabling you to generate superior results that go beyond basic AI interactions. Whether for content creation, automation, or complex decision-making, advanced prompting is the key to making AI work for you.

3. Managing Inputs

   • Rethinking Inputs · 2 min

     In this sample session, the instructor challenges the conventional perception of how we use AI — revealing that it’s not just about “asking questions and getting answers.” Instead, the lesson focuses on the art of managing inputs.

     Amateur users submit simple prompts. Pro users? They orchestrate inputs.

     This lesson covers:

     • Why submitting a question isn’t enough for advanced output

     • How real value comes from feeding AI with diverse input sources

     • Examples of powerful input types:

     • PDF documents

     • Videos and transcripts (from YouTube, Vimeo, etc.)

     • Websites (yours or competitors’)

     • Images, diagrams, screenshots

     • How properly curated inputs enable stronger, more accurate outputs

     This preview shows that mastering AI begins not with the output — but with how smartly you gather and feed your context.

   • Using PDFs · 1 hour 19 min

     We’re all sitting on a goldmine of PDFs—competitor brochures, scientific papers, industry reports, books, internal docs—you name it. And the web is full of even more.

     But here’s the real question: Are you using them effectively in your AI workflows?

     This module is about unlocking PDFs' power as high-quality input for your prompts. You'll learn:

     • What types of PDFs are most valuable for different use cases

     • How to extract meaningful content from complex documents

     • What to expect when using large or unstructured PDFs as inputs

     • How to structure prompts to get the most out of your source material

     If you want to turn static documents into dynamic AI knowledge, this lesson will show you how.

   • Using Images and Diagrams · 34 min

     Using images and diagrams as inputs instead of outputs? Yes—seriously.

     In this lesson, you'll discover how to turn visuals into prompts that work. Whether it's:

     • A sketch from your notebook

     • A competitor's product diagram

     • A photo from your phone

     • Or a visual framework you found online

     These aren’t just eye candy—they’re valuable data sources. You’ll learn how to:

     • Extract insights from visuals using AI

     • Convert diagrams into structured inputs

     • Generate content, ideas, or analysis from “nothing but a picture”

     This module is all about unlocking creative and strategic value from the visual content you already have. Get ready to see your images in a whole new way.

   • Using Videos · 10 min

     From your favorite TEDx talks to internal webinars and recorded meetings, videos are packed with value—if you know how to use them right.

     This module goes way beyond the usual "summarize this video" trick. You'll learn how to:

     • Extract meaningful insights from your video library

     • Transform video content into high-quality inputs for your prompts

     • Work around the tricky cases—what to do when videos don’t want to be scraped or transcribed

     • Leverage transcripts, timestamps, and even speaker intent to supercharge your prompts

     Whether it’s YouTube gold or a Zoom recording that changed your strategy, this lesson shows you how to turn any video into a powerful AI resource.

   • Using Data · 27 min

     Everything is data.
     Your ad performance reports, past orders, email lists, survey results, even that killer chart you saw in a book or online—it’s all raw material waiting to be transformed.

     In this module, you’ll learn how to make data speak.
     We’ll show you how to:

     • Turn numbers into blog posts, briefs, or strategic insights

     • Extract meaning from structured and unstructured data

     • Use AI to audit, repurpose, and breathe new life into your data

     • Go from “just a spreadsheet” to content that converts and educates

     This isn’t about dashboards. It’s about generating high-value content from zero—powered by the data you already own.

4. Managing Outputs

   • Expanding Your Outputs · 3 min

     In this sample video, the instructor introduces one of the most critical mindset shifts in AI-driven marketing: learning to move beyond basic outputs like blog posts or captions — and into a world of multi-format, high-value deliverables.

     This session acts as a preview for the entire course's output strategy, emphasizing that the real magic lies in combining advanced inputs with intelligent prompting to create results like:

     • Journalistic-quality research

     • Audio content (podcasts, narrations, soundbites)

     • Infographics and diagrams

     • Short films and social-ready video edits

     • Visual storytelling content powered by AI workflows

     The instructor also teases how the course will guide learners to string together the right tools, formats, and steps to create “amazingly different” outputs — from raw material to full-stack delivery.

     This lesson positions output not as an endpoint — but as a creative process marketers can control and scale.

   • Creating Your Clone/Avatar · 47 min

     Yes—you can now create a full AI-powered version of yourself.
     Your voice. Your face. Your mannerisms. And you can use that avatar to deliver ads, trainings, onboarding, support content—without ever stepping in front of a camera again.

     But before you dive into tools and tech, we’ll go deeper.
     In this module, we’ll explore:

     • What’s truly possible today with AI clones

     • The limitations, risks, and ethical lines you need to consider

     • How to scale your presence while keeping your authenticity intact

     • The real use cases—and the boundaries we should set as creators and professionals

     I once taught an HR team how to create avatars—and they immediately wanted to use them for performance reviews. That moment was a wake-up call: some things should stay human.

     That’s why I’m delivering this course in person—not through an avatar.
     Sure, my clone could fix my accent, smooth out my voice, and tone down my Mediterranean gestures…
     But education is more than info. It’s emotion, presence, connection.

     This module is about finding the right balance between automation and authenticity—and knowing when to let the human in you take the lead.

   • Creating Diagrams and Infographics · 19 min

     We’ve already touched on visuals in our Inputs – Images & Diagrams module. But now, we flip the script.

     In this lesson, we go deeper into how to create diagrams and infographics as AI-generated outputs—to support your ideas, clarify your message, and boost the visual power of your content.

     Sure, the results might not match your Art Director’s pixel-perfect style—but they’ll be fast, clear, and incredibly useful, especially as inspiration or early-stage drafts.

     You’ll learn:

     • How to prompt AI to create Venn diagrams, flows, mind maps, and structured visual content

     • When to use diagrams to simplify vs. enrich your message

     • How to collaborate with your design team using AI-generated visuals as a creative starting point

     • And most importantly—4 powerful tools that make all of this possible, plus the most efficient ways to use each one

     This is yet another practical, hands-on module that helps you go from idea to visual in minutes—no design background needed.

   • Creating still Images and Storyboards with Consistent Characters · 1 hour 6 min

     Welcome to your first step into the world of Midjourney—and trust us, it’s a wild ride.
     (Ready for more? We’ve got a full deep dive waiting for you in Level 2.)

     In this lesson, you’ll learn how to visually impress and express like never before.

     We’ll show you how to:

     • Create stunning, original images that look natural, real, and far from stock

     • Edit and evolve existing pictures to match your unique brand or creative vision

     • Ditch the photo banks—or better yet, bend them to your will

     • Build storyboards with consistent characters that stick around from frame to frame

     • Even do product placements that look so good, people will ask which agency did it

     Whether you’re crafting content, pitching a product, or building a visual universe—this is where your creative power levels go up fast.

     No design background? No problem.
     All you need is an idea—and we’ll help you turn it into scroll-stopping visuals.

     If you have nice aesthetics, leave the rest to us... ok. AI actually.

   • Creating Landing Pages (websites) · 20 min

     So, you’ve mastered prompts... but now you want to build a website?
     Not just any website—a landing page that converts, persuades, and looks amazing?

     Well, spoiler alert: this isn’t just “a slightly different prompt.”

     In this lesson, we break down what makes landing pages unique:

     • The psychology of structure

     • Proven theoretical frameworks that guide behavior

     • The right visuals, copy, and flow that move people from “meh” to “take my money!”

     We’ll teach you how to:

     • Generate laser-focused content for different use cases

     • Align text with layout and design principles

     • Build full pages using AI (from copy to visuals)

     • Understand why it works—not just how

     Creating a press release ≠ creating a landing page.

     And once you see the difference, you’ll never look at web content the same way again.

   • Music Creation · 32 min

     🎵 Say it with a song—yes, really. 🎵

     In this vibrant, high-energy lesson, we’ll teach you how to create original music using AI. Whether you're aiming for:

     • Background instrumentals for your content

     • Catchy intros/outros for your videos or podcast

     • Or your big debut at the Eurovision Song Contest (dream big, we won’t judge)

     You’ll learn how to:

     • Combine inputs like lyrics, themes, tone, and visuals to generate full songs

     • Use music to amplify emotion, drive engagement, or simply stand out

     • Explore different genres, moods, and formats—from ambient to pop to cinematic

     This isn’t just about tools—it’s about turning your message into music.
     One of the most vibrant, fun, and expressive lessons of the course. Believe us—you’ll feel it.

   • Creating a news bulletin (not a real one) · 30 min

     No, we’re not turning you into the next CNN anchor—
     But we are showing you how to create engaging, AI-powered news-style bulletins that grab attention and deliver value fast.

     While full automation is covered in Level II, this lesson walks you through the key components:

     • Building a news bulletin template

     • Learning the prompt structure for AI-generated news delivery

     • Crafting stories that inform, engage, and support your growth hacking goals

     But the real magic?
     It’s in the content strategy:

     • Say the right thing

     • At the right time

     • Without wasting anyone’s time

     Because in a world full of noise, what people appreciate most is concise, relevant content that respects their attention.

     This isn’t about fake news. It’s about smart content that feels real—and works.

   • Creating a videocast · 34 min

     If turning your blog into a podcast sounds exciting, imagine bringing it to life on video.

     In this lesson, we take it up a notch—showing you how to create videocasts with:

     • Light-production visuals

     • Subtitles and scenes

     • And just enough polish to look pro without overdoing it

     Why stop at audio when you can go full visual?
     Videocasts not only boost your credibility and engagement, they also:

     • Perform better across social platforms

     • Are indexed by Google as video assets—helping you rank for your keywords

     • Give your audience a richer, more dynamic experience

     It’s content recycling at its finest—with way more ROI and reach.

   • Creating a podcast · 41 min

     In the AI era, sticking to just one content format? That’s old news.

     Once upon a time, launching a podcast meant gear, time, editing headaches—and questionable ROI.
     Not anymore.

     In this lesson, you’ll learn how to effortlessly create podcasts, interviews, and audio content that:

     • Repurpose your existing content into a whole new format

     • Open doors to new audiences and channels (hello Spotify, Apple Podcasts, YouTube Audio)

     • Add diversity and depth to your brand presence

     • Offer an alternative way to consume your message—great for busy, on-the-go followers

     We’ll cover structure, voice generation, editing, hosting, and how to make it sound like a studio production (without actually having one).

     Podcasting just became your easiest next step. Let’s press record.

   • Creating a promotional video · 22 min

     You don’t need a full film crew to make a solid promo anymore.
     In this lesson, you’ll learn how to mix the AI inputs you've mastered so far—text, visuals, voiceovers, and captions—to create automated promotional videos in minutes.

     No, it won’t win an Oscar.
     But it will get you to 70% of a polished result, fast—ready to refine, publish, or hand off to your creative team.

     You'll discover:

     • How to structure a basic promo script

     • Tools to combine visuals + voice + timing

     • When “AI-generated” is good enough—and when you’ll want to level it up

     It all depends on your use case:
     For internal comms, product explainers, or quick social drops? This might be all you need.
     For big campaigns? It’s your perfect prototype.

   • Creating Short videos (reels, shorts, tiktok) · 16 min

     Welcome to the land of vertical scroll-stopping magic.

     In this lesson, you'll learn how to create short-form video content designed to perform on platforms like Instagram Reels, YouTube Shorts, and TikTok.

     We’ll teach you how to:

     • Use AI to generate punchy scripts, voiceovers, and visuals

     • Repurpose existing content into snackable, shareable formats

     • Add subtitles, cuts, and pacing that match the platform's rhythm

     • Align content with your growth and engagement goals

     Short videos aren’t just trendy—they’re one of the fastest-growing formats for organic reach.
     And now, thanks to AI, you don’t need a ring light and a dance routine to join the game.

     It’s time to show up where your audience already is—one short at a time.

   • Nailing translations and dubbing · 14 min

     You’ve got great content—why limit it to just one language?

     In this lesson, we dive into the art (and science) of scaling your message globally through translations and dubbing. Building on what you’ve already learned in transcribing and subtitling, we’ll show you how to:

     • Translate your content accurately while keeping tone and context intact

     • Choose between literal translation and localization that resonates

     • Generate voiceovers in other languages that sound natural and human-like

     • Handle syncing, pacing, and cultural nuances like a pro

     Whether you're creating a multilingual YouTube channel, training materials for international teams, or targeting new markets—this is your global unlock moment.

     Because great content shouldn’t have borders

   • The secrets of transcribing · 33 min

     Audio is powerful—but AI doesn’t “hear,” it reads.

     That means if you want to get the most out of your videos, meetings, or voice recordings, you need to transcribe them first. In this lesson, you’ll learn how to:

     • Accurately convert audio to clean, structured text

     • Work with transcriptions from your own content or any video online

     • Lay the foundation for multi-language dubbing and subtitling

     • Extract insights, generate summaries, and feed AI content that actually works

     Whether it’s a keynote, a podcast, or a Zoom call, transcription is the gateway to unlocking its full AI potential.
     Once you nail this step, everything else becomes easier.

   • Subtitling like a pro · 17 min

     Want to grow your audience? Start by speaking their language—literally.

     Subtitling is one of the easiest, most powerful ways to:

     • Reach new countries and non-native speakers

     • Make your content more accessible

     • Increase engagement and retention across platforms

     In this lesson, you’ll learn:

     • Why subtitling your assets is king in the age of global content

     • How it all ties into transcribing and post-production

     • The most efficient sequence of steps to subtitle like a pro (with zero wasted time)

     • Real-world workflows—we use the exact same process for the subtitles in this very course

     If you’re serious about scale and accessibility, subtitles aren't optional—they’re essential.

   • Creating Animations (animated video scenes) · 10 min

     This is the epitome of video creation—taking your still images or written prompts and turning them into dynamic, animated scenes.

     In this lesson, you’ll learn how to:

     • Move from AI-generated visuals to animated sequences

     • Stitch scenes into short, compelling mini-movies

     • Use animations to explain, entertain, or inspire with very little manual work

     From static to cinematic—this is where your AI visuals really come alive.oesn’t just speed up research—it helps you think critically and organize knowledge in a smarter way.

5. Special Cases

   • Researching and podcasting · 31 min

     How do you efficiently gather, process, and synthesize information from multiple sources? Whether you're a journalist, content creator, or business professional, AI-powered research can dramatically improve speed and accuracy in information gathering.

     This module focuses on how AI can assist in research, covering:

     • AI-Powered Research Methods – Leveraging AI to gather, filter, and summarize information from multiple sources.

     • Best Tools for AI Research – Exploring AI-driven search engines, data extraction tools, and content analysis platforms.

     • Structuring and Processing Information – How to organize large amounts of data, articles, and reports into a cohesive, actionable format.

     By the end of this module, you will understand how to conduct AI-driven research efficiently, ensuring that you extract valuable insights without drowning in information overload. AI doesn’t just speed up research—it helps you think critically and organize knowledge in a smarter way.

   • Strategizing for SEO · 49 min

     In this lesson, we explore what SEO looks like in the age of ChatGPT, Perplexity, and AI Overviews. You’ll learn how to think beyond keywords and backlinks, and start building an SEO strategy that actually works today.

     We’ll cover:

     • Why AI-generated content can be your SEO powerhouse (when done right)

     • How to structure and publish content to maximize visibility

     • What rich snippets, schema, and structured data are—and how to leverage them

     • The evolving roles of Google, Bing, and AI-powered search assistants

     • How platforms like ChatGPT and Perplexity are changing how people discover content—and how you can show up there too

     This isn’t just about ranking. It’s about relevance, visibility, and making sure your content lives everywhere your audience is looking.

Instructor